Thursday, September 10, 2009

N.Y., L.A. CBS Stations Shake Up Top 40 Radio

In mid-July, CBS Radio top 40 WXRK (92.3 Now) New York placed "Replay" from Iyaz (pictured) into medium rotation, after the track generated a flood of text messages when Sean Kingston played the catchy, Caribbean-flavored tune during a live interview with Now afternoon jock TicTak.

Six weeks later, "Replay," which has yet to chart on Billboard's Mainstream Top 40 list, is the fledgling station's 12th-most-played track with 64 spins, according to Nielsen BDS. While WXRK is the only New York station playing it, "Replay" has racked up 19,000 digital downloads in the New York market in the first three weeks following its release, according to Nielsen SoundScan.

Iyaz's experience is the latest sign of the surprising heft wielded by the new top 40 stations that CBS launched earlier this year in the nation's two largest radio markets. Now and its West Coast bookend, KAMP (Amp 97.1) Los Angeles, are helping expose numerous artists, quickening the pace that songs cross over from urban and rhythmic outlets and helping spur sales, label promotion executives say.

Though neither has the reach of New York's WHTZ (Z100) and L.A.'s KIIS-FM, Clear Channel's iconic top 40s that have dominated their markets for decades, the newcomers are making an impact. "Now is showing itself to be a station that can break records in the market," says Phil Nieves, senior director of promotion at Ultra Records, whose former No. 1 Hot Dance Airplay track "Feel Your Love" by Kim Sozzi has received 682 plays on the station as of Aug. 30.

There's more at stake than two markets: If Amp and Now succeed over the long term, CBS and other broadcasters could flip stations in other markets to top 40, a format that performs exceptionally well when measured by Arbitron's Portable People Meter ratings service but has largely been limited to one per market for decades. Click here to read the complete story in Billboard (subscription required).

37 comments:

  1. 閱讀您的BLOG文章,真是件快樂的事!!........................................

    ReplyDelete
  2. 以簡單的行為愉悅他人的心靈,勝過千人低頭禱告。........................................

    ReplyDelete
  3. 當身處逆境時,要能忍一時之氣,吃一時之苦,並及早確立自己的目標,總有一天,你會嘗到那甘美的果實。........................................

    ReplyDelete
  4. 原來這世上能跟你共同領略一個笑話的人竟如此難得........................................

    ReplyDelete
  5. 如果你批評他人。你就沒有時間付出愛......................................................

    ReplyDelete
  6. 此處是值得一探究竟的好部落格!!.........................

    ReplyDelete
  7. 我新來的~大家可交個朋友嗎(・ˍ・)........................................

    ReplyDelete
  8. Better be the head of a dog than the tail of a lion...................................................

    ReplyDelete
  9. 我的痛苦會停止,但求我的心能征服它。........................................

    ReplyDelete
  10. 婚姻對男人來說是賭他的自由,對女人而言卻是賭她的幸福。..................................................................

    ReplyDelete
  11. A truly happy person is one who can enjoy the scenery on a detour. ............................................................

    ReplyDelete
  12. 不論做什麼事,相信自己,別讓別人的一句話,把你擊倒。..................................................

    ReplyDelete
  13. 心中醒,口中說,紙上作,不從身上習過,皆無用也。..................................................

    ReplyDelete
  14. 鞋匠能作好鞋子,因為他只做鞋,不做別的。..................................................

    ReplyDelete
  15. 來看你了~心在、愛在、牽掛在,幸福才會繁衍不息^^...............................................................

    ReplyDelete